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Converting young people into Sutter Health’s most loyal advocates
Healthcare
August 2, 2024
Sutter Health
Sutter Health built a mental health app called Scout that helps teens and young adults build resilience to better manage everyday mental health. They were looking to attract new users through trust and to increased engagement.
Problem
Young people are easy to reach but hard to engage. How can Scout be the ally for youth to achieve equitable access to mental health resources?
Solution
Breakthru built and ran a youth ambassador program filled with education, rewards and gamification - recruiting thousands of young people.
Results
10x
1 ambassador
On average, ambassadors recruited 10 new students to Scout in the first 30 days
120+
70 sec
Guaranteed seconds of attention per ambassador
65%
7%
Of engaged students will consider this brand when looking for a mental health aid
“By integrating education and gamification, we’ve turned mental health engagement into an experience that resonates with youth.”
Alex Miles, CEO
Conclusion
Through the strategic development and execution of a youth ambassador program, Breakthru successfully transformed Scout’s approach to engaging young people with mental health resources. By incorporating education, rewards, and gamification, the program significantly reduced acquisition costs and boosted brand consideration among the target audience. This initiative not only increased Scout’s reach but also solidified its position as a trusted ally in the mental health space for teens and young adults.
The results speak for themselves—substantially lower costs per application, impressive recruitment by ambassadors, and a dramatic increase in brand consideration.