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Sutter Health built a mental health app called Scout that helps teens and young adults build resilience to better manage everyday mental health. They were looking to attract new users through trust and to increased engagement.
Young people are easy to reach but hard to engage. How can Scout be the ally for youth to achieve equitable access to mental health resources?
Breakthru built and ran a youth ambassador program filled with education, rewards and gamification - recruiting thousands of young people.
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Through the strategic development and execution of a youth ambassador program, Breakthru successfully transformed Scout’s approach to engaging young people with mental health resources. By incorporating education, rewards, and gamification, the program significantly reduced acquisition costs and boosted brand consideration among the target audience. This initiative not only increased Scout’s reach but also solidified its position as a trusted ally in the mental health space for teens and young adults.
The results speak for themselves—substantially lower costs per application, impressive recruitment by ambassadors, and a dramatic increase in brand consideration.
Through the strategic development and execution of a youth ambassador program, Breakthru successfully transformed Scout’s approach to engaging young people with mental health resources. By incorporating education, rewards, and gamification, the program significantly reduced acquisition costs and boosted brand consideration among the target audience. This initiative not only increased Scout’s reach but also solidified its position as a trusted ally in the mental health space for teens and young adults.
The results speak for themselves—substantially lower costs per application, impressive recruitment by ambassadors, and a dramatic increase in brand consideration.